Summary
Implements and directs the property’s sales activities in accordance with the marketing plan and assigned market segment; coordinates with other departments the service activities related to the sales function to maximize customer satisfaction and overall profitability
Essential Job Duties
Implements the sales activities within all market segments to achieve budgeted goals
Assists with the development of annual sales goals.
Recommends and takes appropriate action to maximize sales during high and low season
Assists with the preparation of the budget and ensures assigned area operates within cost constraints.
Maintains effective communication with current and potential clients
Prepares reports, as requested, to develop a more informative database for improved management decision-making and critical evaluation of work activities
Immediately informs management of any challenges; executes corrective action
Solicits, evaluates, sells, and confirms business to meet budgeted sales and profit margin of assigned market segment
Qualifies prospective leads as to profitability
Negotiates with client to achieve maximum profit while satisfying client needs
Contacts in-house guests to improve guest relations and determine additional sales opportunities
Monitors group booking pace, alerting client of deadlines (deposits, cut-off date); promptly notifies affected departments of significant inventory changes.
Creates effective business cases to demonstrate the need for additional amenities & services to facilitate additional revenue
Coordinates with all departments regarding activities related to booked business
Reviews client files of assigned accounts to maintain a proper flow of information within the hotel
Conducts and/or attends meetings to maintain favorable working relationships among company employees and to promote maximum morale, productivity and efficiency
Assists with the development and execution of projects
Analyzes sales statistics to recommend policy
Conducts market analysis to determine client needs, occupancy potential, rates desired, etc
Develops and executes package plans, special sales activities, promotions, public relations activities and materials, advertising, etc.
Enhances the property’s community image and stays abreast of competition, new developments, and sales methods and techniques
Meets established deadlines without compromising quality of work
Participates in solving problems with other departments as required related to business booked on the property
Resolves guest room and function space conflicts
Salvages accounts which threaten cancellation
Effectively compromises between customer needs and property
Additional Duties
Ensures a clean & professional work environment by continuously monitoring both staff appearance & behavior, and cleanliness of the work stations/area
Performs Manager on Duty functions as needed
Participates in BEAR and other Baywood sponsored community service events
Additional duties may be added at any time at the discretion of management
Consistently models the behavior of a ‘Baywood Ambassador’ who:
Maintains a professional image, including physical appearance, verbiage, and body language, at all times
Warmly greets both guests and coworkers (using the 10/5, first & last rule) every time they come in contact
Actively listens to guests & associates, responding appropriately to their questions and/or concerns. Seeks guidance and/or assistance from others to ensure satisfaction
Fosters teamwork by offering assistance to others
Continuously monitors the surroundings at work, in order to identify any cleanliness, safety, security, or building upkeep issues. Reports discrepancies to the proper department.
Contributes to a safe work environment by following proper safety guidelines in matters of attire, utilizing protective gear, and following safety procedures.
Recommends other Baywood properties to our guests, when appropriate.
Consistently demonstrates our It’s My Pleasure service philosophy by identifying and seizing each golden opportunity to exceed guest expectations
Skills/Qualifications
Education:
Bachelor’s degree in Hospitality or related field preferred; however, skills/knowledge gained through on-the-job training and previous experience may substitute for degree
High School diploma minimum
Certifications / Licenses:
Brand Sales Manager certification preferred
Must possess and maintain a Motor Vehicle Operator's License in good standing
Experience:
Minimum of 2 years Sales Manager or equivalent position in similar type property
Experience in local market preferred
Strong reputation in the business community of the local market
Proven record of successful proactive sales efforts
Additional Skills:
Ability to multi-task
Ability to communicate effectively, both written and oral
Bilingual (Spanish & English) preferred, depending on market
Ability to work the shifts required for the position
Ability to learn and adhere to Brand & Baywood Hotels’ standards
Ability to take information from various sources and determine a responsible course of action
Ability to understand interdepartmental relationships
Ability to operate office equipment and industry specific software (PMS, Sales Pro)
Ability to motivate and lead a team
Ability to read, interpret and analyze business reports
Proficient in Microsoft Office
Proficient in Google Apps for Work preferred
Physical Demands
Walking and Standing: Frequently (60%)
Sitting: 30 % of time
Bending, Stooping, Reaching: Infrequently
Lifting, Push/Pull: Up to 25 lbs Infrequently
Driving: Frequently
Traveling: Frequently within local area. Infrequently outside of local area
Environmental Conditions:
Inside: Protection from weather conditions, and temperature changes
Outside: Frequently transitioning from inside to outside of building and vehicle, assisting guests in varying weather conditions